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At the German Brand Award 2019, Richard Wolf received two awards for excellent branding. Richard Wolf won "Gold" in the category "Excellent Brands – Health & Pharmaceuticals" and was also named "Digital Brand of the Year" in the "Brand of the Year" category.
The German Brand Award recognizes successful, modern brand management in Germany. It was initiated by the German Brand Institute, the German Design Council and the brand consultancy GMK Markenberatung. The German Brand Institute identifies, presents and rewards outstanding brands and brand makers. Its panel is made up of senior experts from brand management and brand science.
The initiators' aim is to strengthen the importance of brands as a key factor in corporate success in national and international competition. The foundation presents the German Brand Award as a unique prize recognizing professional brand competence and quality in product and corporate brand categories.
On June 6, 2019, company representatives received the prestigious awards at a gala dinner.
In its statement, the jury said: "Outstanding brand work, and at the same time an important step in the company's strategic communication.
Christian Obermeier – Director Global Marketing Communications and Prima Vista Academy
"We are especially pleased about the 'Digital Brand of the Year' award, because we have put a lot of energy into digitalization at Richard Wolf. The company's focus has always been on expanding the ways in which we reach customers, interested parties and sales partners digitally."
Richard Wolf has been named "Global Market Leader 2018" in the segment "Endoscopes and endoscopic imaging products".
For Richard Wolf, the past few years have been shaped mainly by the global expansion of its business and the founding of new subsidiaries. For a globally active company, it is particularly important to establish new subsidiaries in order to have a local presence in the most important markets. In recent years, the company has also undergone major changes in communication. The new positioning of the Richard Wolf brand in the market has had a positive impact on how existing and potential customers see the company. Over time, the brand has become an important part of the company's strategic communication and has had a clearly positive effect on return on investment.
From the very beginning, Richard Wolf has built up core skills and extensive experience in endoscopy products and systems designed for a wide range of disciplines in human medicine. The company has already brought several innovative camera systems for endoscopic imaging to market. The latest addition is the ENDOCAM Logic 4K, with state-of-the-art technology and full 4K resolution. High-resolution imaging allows the surgeon to identify even smaller, finer structures very clearly. The wealth of detail creates such vivid images that the surgeon gains unprecedented spatial orientation and depth perception.
In the future, Richard Wolf will continue to focus on developing innovative, pioneering endoscopy products.
The medical technology company Richard Wolf took part in the renowned "Deutschland-Test" by the well-known magazine Focus Money, won its industry by a clear margin and can now call itself "Digital Champion". The company stands out for its high overall level of digitalization and the strong digital skills of its workforce.
Overall verdict: Richard Wolf tackles the challenges of digitalization more actively than any other company in the German medical technology market.
In the medical technology industry, Richard Wolf came out on top with 100 points and was named the industry's "Digital Champion". Richard Wolf was rated as particularly good at communicating with customers and stakeholders. Over the past few years, the company has focused on expanding digital communication with customers, interested parties and sales partners. When relaunching its website and app, the company concentrated not only on modern design but above all on user-friendly operation, optimized display on all devices and search engine visibility. Prospective and existing customers and sales partners who create an account on the Richard Wolf website or app get access to additional content. Users then benefit from content tailored to their target group and from practical features such as wish lists and download packages. During registration, users can also sign up for the Richard Wolf newsletter and e-learning tools.
Richard Wolf GmbH has received the GERMAN MEDICAL AWARD in the category "Medical Communication Award". The award ceremony took place on November 25, 2017 at the Sheraton Grand Hotel Esplanade in Berlin, attended by guests from medicine, business and government. The medical device manufacturer Richard Wolf was honored to attend the ceremony and accept the award.
Richard Wolf received the "Medical Communication Award" for its outstanding brand strategy.
The German Medical Award is a medical and management award for innovative physicians, medical practices, hospitals, research projects, companies and organizations committed to sustainably improving the quality of patient care. It recognizes tireless efforts to uphold medical ethics and the highest quality standards. This was the second time the German Medical Club e.V. (association for the advancement of medicine and management) presented the prestigious German Medical Award in Berlin.
Richard Wolf continues to live its spirit of excellence and received the top honor at the Hong Kong Business International Business Awards 2017. On July 25, Richard Wolf Greater China was honored at the official awards ceremony at the Island Shangri-La hotel in Hong Kong.
Organized by Hong Kong Business, the International Business Awards are the first awards to recognize the achievements and best practices of international companies in their economic contribution to Hong Kong SAR and mainland China, market development, and product development and innovation. In addition, Richard Wolf's ENDOCAM Flex HD also received the "Health Products and Services Award".
With its outstanding corporate brand strategy, Richard Wolf won the German Brand Award 2017 in the category "Industry Excellence in Branding".
The German Brand Award was created to recognize successful, modern brand management in Germany. Established by the German Brand Institute and the German Design Council, it is awarded by a jury of top experts from brand management and brand science and showcases outstanding brands and brand builders.
core nova, the innovative OR integration solution from Richard Wolf core nova took first place in the "IT and Communication" category of the Management & Hospital AWARD 2017.
In autumn 2016, two Richard Wolf products (the miniature camera solution ENDOCAM Flex HD and core nova) were shortlisted by the jury in two different categories. The nominating jury was made up of representatives of the German Federation of Health IT (bvitg), the Federation of German Interior Design Architects (BDIA), the German Society for Hospital Hygiene (DGKH), the Specialist Association for Biomedical Technology (fbmt) and Heidelberg University Hospital. From October to November 2016, readers and online visitors could vote for their favorite products.
In the end, Richard Wolf's OR integration solution core nova took first place in category B, "IT and Communication".
The Industry Award, established by the publisher Huber Verlag für Neue Medien GmbH, recognizes advanced industrial products with significant economic, social, technical and environmental benefits. The expert jury gave the Best of Industry Award 2017 to the ENDOCAM Logic 4K camera from Richard Wolf.
The jury, made up of industry experts, professors and trade journalists, ensures the greatest possible objectivity and expertise.
